Marou SAY Cà Phê Sữa
Marou is the leading chocolate maker in Vietnam. To connect with the Vietnamese audience, Marou has created a new range of products that blend chocolate with traditional Vietnamese milk coffee (Cà Phê Sữa). The branding conveys this blending of ingredients through a swirling pattern, which also suggests the blending of people in coffee culture. The bold headline "SAY Sô-Cô-La Cà Phê Sữa" is used to connect the identity, with "SAY" in Vietnamese which means blending and a "love-drunk" feeling.
Swirling together rich Vietnamese coffee with bold Vietnamese cacao, Sô-Cô-La Cà Phê Sữa is a blend of flavours that are reminiscent of togetherness. To bring this to life, we created a mesmerising visual pattern that is essentially the swirl of the flavours that make CaPheSua: organic robusta, condensed milk, and Vietnamese cacao. 'Say Sô-Cô-La Cà Phê Sữa' became the verbal identity of this campaign, a catchy slogan that captures the feelings of chocolate goodness. With "SAY" in Vietnamese which means blending and a "love-drunk" feeling. Rice directed a photoshoot with Tuan to capture the power of Sô-Cô-La Cà Phê Sữa and how it blends us together.Sô-Cô-La Cà Phê Sữa became a reminder of the spirit of Marou Chocolate—to bring chocolate adventures from Vietnam to the world.