About
About
Founded in Ho Chi Minh City, in 2011, rice is a strategic branding and design company. We believe that vision-based branding and design transforms companies, gives shape to extraordinary stories and makes positive impacts.

Approach
Approach
Our approach is discovery-driven. Close collaboration with our clients reveals transformative vision, and ensures our work aligns with robust strategy and resonates with audiences.

Team
Team
We define a studio as a group of people, with diverse abilities joining forces to make things better. At rice, we surround ourselves with clear-minded people—ready to voice their opinions and ideas—on a common mission. Together, we propel our clients into the future, to make positive impacts.

Chí-An De Leo
Founder & CEO

Joshua Breidenbach
Founder & ECD

Gregory Jewett
Creative Director

Sebastiaan Weyler
Managing Director

Hélio Teles
Design Director

Daniel Keeffe
Senior Designer

Lan Le
Graphic Designer

Duc Cao
Graphic Designer

Momoko Kudo
Graphic Designer

Lim Nuel
Graphic Designer

Aprar Elawad
Architect

Paula Vo
Account Manager

Ha Anh Ho
Project Manager

My Nguyen
Project Manager

Anna Dinh
Production Director

Lam Bang
Producer

Thuong
Production Technician

Vinh Sam
Software Engineer

Kim Hoa Tran
Finance Director

Da Thuy
Hr Admin Manager

Thuong Dang
Studio Assistant

Jessie
Store Manager

Clients
Clients























































Awards
Awards
2021
Berlin, Red Dot Awards, Best Of The Best, Baemin
2020
USA, Type Champions Award, Baemin
2018
USA, The Dieline Awards, Material Matcha Uji
USA, The Dieline Awards, Provisions Marou
2016
USA, Type Directors Club, Rice Wine
USA, The Dieline Awards, Eastlake Craft
Shanghai, Pentawards, Gold, Marou
2015
London, Pentawards, Silver, Rice Wine
USA, Graphis Awards, Silver, UNICEF
USA, Graphis Awards, Silver, Coca-Cola
Berlin, Red Dot Award, UNICEF
2014
USA, Brand New Awards, UNICEF
Tokyo, Pentawards, Bronze, Marou
USA, Int’l Design Award, Design of the Year, UNICEF
Como, A’Design Awards, Platinum, Coca-Cola
2013
USA, Creativity Awards, Gold, BRIAN Magazine
USA, Creativity Awards, Gold, Clubhouse Films
2012
Paris, Pentawards, Bronze, Marou
Press
Press
Talks
Talks
2021
USA, Dieline Conference
2019
Ho Chi Minh City, Salon Saigon
Ho Chi Minh City, WeWork
2018
Ho Chi Minh City, Eurocham
Boston, HOW Design Live
2017
Ho Chi Minh City, Factory Contemporary Arts Center
Ho Chi Minh City, British Council
Dubai, —ING
2016
Taipei, European Packaging Design Association
Tokyo, ASPaC
Ho Chi Minh City, TDT University
Hanoi, Halography
2014
Ho Chi Minh City, British Council
Ho Chi Minh City, University of Fine Arts
2012
Ho Chi Minh City, RMIT University
Contact
Contact
+84 28 3822 9559
47B Pham Ngoc Thach
Vo Thi Sau Ward, District 3
HCMC, Vietnam
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