About

About

Founded in Ho Chi Minh City, in 2011, rice is a strategic branding and design company. We believe that vision-based branding and design transforms companies, gives shape to extraordinary stories and makes positive impacts.

Approach

Approach

Our approach is discovery-driven. Close collaboration with our clients reveals transformative vision, and ensures our work aligns with robust strategy and resonates with audiences.

Team

Team

We define a studio as a group of people, with diverse abilities joining forces to make things better. At rice, we surround ourselves with clear-minded people—ready to voice their opinions and ideas—on a common mission. Together, we propel our clients into the future, to make positive impacts.

Clients

Clients

4P's, Air France, Baemin, Be, Boo, Cake, Coca Cola, D&AD, Daewon, District Eight, East, Eurocham, Fred Perry, Free The Bears, Hennessy, Hikari, Ido, Japan Foundation, Kent & Sons, Keos, Koto, L'Usine, La Grande Épicerie de Paris, Langfarm, Le Fruit, MMU, Maison Kitsuné, Maison Marou, Marou Chocolate, McDonalds, Mobifone, National Gallery Singapore, Nike, One Mount Group, PLASTICPeople, Pebsteel, Pernod Ricard, Plant & Food Research, Publik Office, Rooster Beers, Samsung, Spotify, Suboi, Suntory, Tokyu, Tony Fruit, Tran Quang, Trip Tips, Truffle Man, Uber, Unicef, Uniqlo, Vietcetera, Vietnam Tourism, Wallpaper*,
Empty Empty Empty Empty

Awards

Awards


2021

Berlin, Red Dot Awards, Best Of The Best, Baemin


2020

USA, Type Champions Award, Baemin


2018

USA, The Dieline Awards, Material Matcha Uji
USA, The Dieline Awards, Provisions Marou


2016

USA, Type Directors Club, Rice Wine
USA, The Dieline Awards, Eastlake Craft
Shanghai, Pentawards, Gold, Marou


2015

London, Pentawards, Silver, Rice Wine
USA, Graphis Awards, Silver, UNICEF
USA, Graphis Awards, Silver, Coca-Cola
Berlin, Red Dot Award, UNICEF


2014

USA, Brand New Awards, UNICEF
Tokyo, Pentawards, Bronze, Marou
USA, Int’l Design Award, Design of the Year, UNICEF
Como, A’Design Awards, Platinum, Coca-Cola


2013

USA, Creativity Awards, Gold, BRIAN Magazine
USA, Creativity Awards, Gold, Clubhouse Films


2012

Paris, Pentawards, Bronze, Marou

Press

Press

Brand Identity, Branding in Asia, Brain, Counter Print, The Dieline, The Drum, Elle, Identity Designed, IdN, It's Nice that, Monocle, Taschen, Victionary, Vietcetera,

Talks

Talks


2021

USA, Dieline Conference


2019

Ho Chi Minh City, Salon Saigon
Ho Chi Minh City, WeWork


2018

Ho Chi Minh City, Eurocham
Boston, HOW Design Live


2017

Ho Chi Minh City, Factory Contemporary Arts Center
Ho Chi Minh City, British Council
Dubai, —ING


2016

Taipei, European Packaging Design Association
Tokyo, ASPaC
Ho Chi Minh City, TDT University
Hanoi, Halography


2014

Ho Chi Minh City, British Council
Ho Chi Minh City, University of Fine Arts


2012

Ho Chi Minh City, RMIT University

Contact

Contact

[email protected]
+84 28 3822 9559

47B Pham Ngoc Thach
Vo Thi Sau Ward, District 3
HCMC, Vietnam


Follow us

Instagram ↗
Behance ↗
LinkedIn ↗
Facebook ↗