Founded in Ho Chi Minh City, in 2011, rice is a strategic branding and design company. We believe that vision-based branding and design transforms companies, gives shape to extraordinary stories and makes positive impacts.


Our approach is discovery-driven. Close collaboration with our clients reveals transformative vision, and ensures our work aligns with robust strategy and resonates with audiences.


We define a studio as a group of people, with diverse abilities joining forces to make things better. At rice, we surround ourselves with clear-minded people—ready to voice their opinions and ideas—on a common mission. Together, we propel our clients into the future, to make positive impacts.



2012 Paris, Pentawards, Bronze, Marou
2013 USA, Creativity Awards, Gold, BRIAN Magazine
2013 USA, Creativity Awards, Gold, Clubhouse Films
2014 USA, Brand New Awards, UNICEF
2014 Tokyo, Pentawards, Bronze, Marou
2014 USA, Int’l Design Award, Design of the Year, UNICEF
2014 Como, A’Design Awards, Platinum, Coca-Cola
2015 London, Pentawards, Silver, Rice Wine
2015 USA, Graphis Awards, Silver, UNICEF
2015 USA, Graphis Awards, Silver, Coca-Cola
2015 Berlin, Red Dot Award, UNICEF
2016 USA, Type Directors Club, Rice Wine
2016 USA, The Dieline Awards, Eastlake Craft
2016 Shanghai, Pentawards, Gold, Marou
2018 USA, The Dieline Awards, Material Matcha Uji
2018 USA, The Dieline Awards, Provisions Marou
2020 USA, Type Champions Award, Baemin
2021 Berlin, Red Dot Awards, Best Of The Best, Baemin


[email protected]
+84 28 3822 9559

Centec Tower, G—04,
72 Nguyen Thi Minh Khai
Ward 6, District 3
HCMC, Vietnam

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