Hikari, a Japanese word for “light” (光), is the name we developed for our client Becamex Tokyu for their new development in Binh Duong New City near Ho Chi Minh city. Rice worked in collaboration with teams from 4P’s, HTAP, and Takashi Niwa Architects to envision the future of the environment and spaces. Hikari shares sustainable ideals and incorporates solutions to inspire and enlighten. Hikari is to be a space that combines organic landscaping, edible gardens, aquaponics, events, and inspiring retail spaces through thoughtful design.
With this unique, nature-inspired concept. The strategy and identity rice created revolves around a “light element” -a vibrant and dynamic form thats wraps applications and spaces in brightness, finding its resting shape as the logo. Rice continued the identity through into signage and way finding systems, that work throughout the environment.