ASPaC Awards is a packaging design competition dedicated to design students in Asia. The project was founded by the Japan Foundation and ASPaC Association to promote cross-cultural exchange of ideas and design. Rice was appointed to run the competition in Vietnam, from 2017-2019. Each year, rice designed the identity for #TeamVietnam. 2017 the theme was "Challenge". In 2018, the theme was "Innovation". In 2019, the theme was "Inspire".