Formerly "Phat Rooster Ales," Rooster Beers came to our office with a refreshing take on beer. They sought to make approachable, craft style beers—for everyone. Our studio found an opportunity within this vision to rename the company, strip away niche conventions about craft-beer and invent a straight-forward, relevant classic beer brand for Vietnam. Simply getting the beer around town was advertising. We conceptualised, designed, and produced the "Rooster Delivery Team," with bold jumpsuits and matching bikes. The cans of Rooster's classic range of beers meant a major step forward in bringing craft beer to the mass market. Down to earth copywriting was delivered via a low-budget marketing campaign consisting of stickers, coasters, and brightly coloured merchandise.