Rice Store Pop Up in Parco, Shibuya, Japan

Rice Store is a part of our Rice ecosystem. It is an opportunity for our team and our wider community to communicate through commerce. It is a channel for distributing product, that people can touch and feel. The store seeks to demonstrate what we as a company are most passionate about; Connecting communities and cultures; big ideas; design for good; and sustainability. Rice Store exists online with occasional pop-ups around the world—bringing design from Vietnam further afield. The first pop-up occurred at the iconic PARCO in Shibuya in Tokyo, within the event space called COMING SOON.

This event was an opportunity for Rice Store to broadcast it’s mission and manifesto.

Things made and traded,
create windows to culture,
& broadcast extraordinary stories.

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