Publik Office sought to open a space in Ho Chi Minh City, that would foster a growing community of creative entrepreneurs. We discovered a position for a boutique shared workspace where the emphasis would be people rather than space. The name we proposed, "Publik Office" is neutral, quirky, and full of extending potential. The visual identity is then, a system based on a user-centric mission to, ‘Boldly Occupy Space’ Over time, the identity of Publik Office, could then be coloured by the unique individuals making use of the space.