There came a time when Marou founders felt their success as an exported brand from Vietnam around the world was not in balance with what they could offer in Vietnam, and together, we got to work on a concept for Maison Marou—a place which would offer Vietnam a Marou adventure unparalleled anywhere in the world, AT THE SOURCE of the cacao. Maison Marou is a café, patisserie, and gourmet chocolate factory—an experience in cacao collecting adventure and gourmet chocolatier know-how. Maison Marou operates as a live kitchen allowing visitors to be involved in the testing of new products that may make their way into shelves world-wide. Rice developed a flexible identity system both spatially and graphically that would work dynamically across any size or shape of future MM, S, M, L, XL.