Rice rebranded and created a comprehensive new identity system for Beatbites, a platform which collaborates with artists and creative communities. Beatbites makes original content and shares stories that celebrate artistry, diversity, creative processes and culture. Beatbites has a vision of becoming a premiere destination for artist discovery and original creative content—and to further become a label to support, manage and develop artist. The mission of Beatbites is to champion local artists and music scenes and to broadcast them to the world.

Inspired by Beatbites’ international team and reach, rice worked to further define that culture and to solidify a brand that is global and connected. The identity system flexes the quality and character of the content. Helvetica supports all languages, while a bold color system and array of dynamic templates create diversification to handle a growing spectrum of content themes across digital and physical branded environments.