about
about
Founded in 2011, Ho Chi Minh City, rice is an award-winning creative studio. rice is a company that designs new futures. We believe that anything is possible. We are a reference. We are proud. We are rice.
We propel brands, places and people into opportunities for growth and success through a practice of purposeful design.
Break barriers. Seek the best solutions. Work with purpose and integrity. Build collaborative relationships.
We inspire our community and beyond. We foster collaboration with the world’s brightest minds in order to create solutions that have positive impacts.
We have a unique and thriving studio culture that inspires our team to lead with commitment, passion and pride.
47B Phạm Ngọc Thạch,
Võ Thị Sáu Ward, District 3,
Hồ Chí Minh City, Vietnam.
+84 28 3822 9559
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Team
Team
We define a studio as a group of people, with diverse abilities joining forces to make things better. We surround ourselves with clear-minded people—ready to voice their opinions and ideas—on a common mission—to propel our clients into the future—to make positive impacts.
Chí-An De Leo
Founder & CEO
Joshua Breidenbach
Founder & ECD
Sebastiaan Weyler
Managing Director
Tiến Nguyễn
Senior Designer
Hiếu Võ
Graphic Designer
Huy Nguyễn
Graphic Designer
Nu Nguyễn
Graphic Designer
Giang Hồ
Graphic Designer
Khôi Phạm
Brand Strategist
My Nguyễn
Brand Strategist
Anna Dinh
Production Director
Thương
Production Technician
Vinh Sầm
Software Engineer
Hồng Trần
Finance Director
Trâm Huỳnh
General Accountant
Mỹ Tiên
Accountant
Dạ Thủy
Hr Admin Manager
Thương Đặng
Studio Assistant
Jessie
Store Manager
Y-Vân Phạm
Project Manager
Join Us
Clients
Clients
4P's
Air France
Baemin
Be
Beatbites
Boo
Cake
Candid
Clubhouse
Coca Cola
CTY
D&AD
Daewon
District Eight
East
Eurocham
Fred Perry
Free The Bears
Hennessy
Hikari
HTAP Architects
Ido
Japan Foundation
Kaarem
Kent & Sons
Keos
Koto
La Diplomate
La Grande Épicerie de Paris
Langfarm
Latitu
Le Fruit
L'Usine
Maison Kitsuné
Maison Marou
Marou Chocolate
McDonalds
Mobifone
MMU
Neil Massey
National Gallery Singapore
One Mount Group
Pebsteel
Pernod Ricard
Plant & Food Research
PLASTICPeople
Publik Office
Red Dot
Repeet
Rivet
Rooster Beers
Samsung
Solana
Spotify
Square Home
Suboi
Suntory
Takashimaya Group
Tokyu
Tony Fruit
Toshin Development
Tran Quang
Trip Tips
Truffle Man
Uber
Unicef
Uniqlo
Vidiva
Vietcetera
Vietnam Tourism
Vinamit
Wallpaper*
Awards
Awards
+ more — less
2023
D&AD, Shortlist, Truffle Man
2022
Pentawards, Bronze, PLASTICPeople
2021
Red Dot Awards, Best Of The Best, Baemin
Topawards Asia, PLASTICPeople Sample Box
2020
Monotype Type Champions Award, Baemin
2018
The Dieline Awards, Material Matcha Uji
The Dieline Awards, Provisions Marou
2016
Type Directors Club, Rice Wine
The Dieline Awards, Eastlake Craft
Pentawards, Gold, Marou
2015
Pentawards, Silver, Rice Wine
Graphis Awards, Silver, UNICEF
Graphis Awards, Silver, Coca-Cola
Red Dot Award, UNICEF
2014
Brand New Awards, UNICEF
Pentawards, Bronze, Marou
Int’l Design Award, Design of the Year, UNICEF
A’Design Awards, Platinum, Coca-Cola
2013
Creativity Awards, Gold, BRIAN Magazine
Creativity Awards, Gold, Clubhouse Films
2012
Paris, Pentawards, Bronze, Marou
Talks
Talks
+ more — less
2021
USA, Dieline Conference
2019
Ho Chi Minh City, Salon Saigon
Ho Chi Minh City, WeWork
2018
Ho Chi Minh City, Eurocham
Boston, HOW Design Live
2017
Ho Chi Minh City, Factory Contemporary Arts Center
Ho Chi Minh City, British Council
Dubai, —ING
2016
Taipei, European Packaging Design Association
Tokyo, ASPaC
Ho Chi Minh City, TDT University
Hanoi, Halography
2014
Ho Chi Minh City, British Council
Ho Chi Minh City, University of Fine Arts
2012
Ho Chi Minh City, RMIT University
Events
Events
+ more — less
2021
Nara, Nara Tsutaya books
Tokyo, Bonus Track
Tokyo, Coming Soon, Shibuya Parco,
Tokyo, For Cities
Kyoto, For Cities
Tokyo, Panasonic Museum
Jury
Jury
+ more — less
2021
London, D&AD New Bloods
LA, Dieline Grand Jury
2018
LA, Core77 Jury Captain
LA, Dieline Grand Jury
2017
LA, Dieline Grand Jury
2015
London, D&AD Branding Jury
New Delhi, Kyoorius Grand Jury
